If you are whereas clause to use Google AdWords for your own business, you want to offer it to one of your clients or simply you want to become qualified on the subject and just you are initiating then this article will be to you of much utility.
Next we will see some of the basic aspects and more common doubts on the famous platform of publicity Google AdWords.
After reading this article you will know what is Google AdWords, how it works, that can use it and other cochairs more than will be to you useful at the time of initiating¦
It seems to You?
Then we go ð here
Table of contents
- What is Google AdWords?
- Which is the difference between Google AdWords and the organic results (SEO)?
- Why it serves Google AdWords?
- How work does Google AdWords?
- When and how much we phelp in Google AdWords?
- How much I have to invest in Google AdWords?
- Who can use Google AdWords?
- Really does Google AdWords work?
- When I can see results in Google AdWords?
- Where they appear the announcements of Google Adwords?
- From where I can create my campaigns of Google AdWords?
- What I need to initiate my first campaign of Google AdWords?
What is Google AdWords?
Google AdWords is a platform of digital publicity developed by Google where the advertisers pay to show their announcements in the finder and different websites.
AdWords is the platform of digital publicity with greater reach in the world. One says that it has the potential to reach more from 90% of the users with access to Internet.
Thousands of companies of all type use AdWords every day to generate visitors, prospectuses and clients to their businesses.
It is through this platform that Google generates more of 95% of its income. The form simplest to identify what is Google AdWords is through the announcements that are in the finder.
These results count on a small label that says [Announcement] and can be up to 7 announcements for certain searches. These can be distributed in the first 4 and last 3 positions of the pages of results.
If one of the results of the search does not have the symbol or the label with the text [Announcement] then does not comprise of Google AdWords, if not that comprises of the organic results search (SEO).
Which is the difference between Google AdWords and the organic results (SEO)?
As we can see in the following image. In a search they can appear up to seven announcements of Google AdWords. All the results that are between means of the announcements superiors and inferiors comprise of the organic results search or SEO (Normally they are 10 results).
The main difference between these two types of results is that in Google AdWords you must pay to show your announcements and with the organic results you do not have to make a monetary investment.
This does not mean that always it is better option to only appear in the organic results, since to obtain it, Google takes into account more than 200 factors than they are changing constantly to determine if it is worth the pain or not to position a page.
For example, for the car search safe they exist more than 13.000.000 results. The majority of these results is organic that have zero visibility.
However, with Google AdWords, we can show our announcement and have visibility in the first results in very just a short time (in less than 1 hour if thus you wanted).
Google AdWords is a platform that allows you to generate visitors to your website of a quite fast form, controlable and measurable.
It is possible to emphasize that the announcements of AdWords are not for all the searches. Normally they are for more commercial searches and not as much informative.
Now that already you know the differences between the announcements of Google AdWords and the organic results perhaps you are asking yourself¦
Why it serves Google AdWords?
The companies use Google AdWords as means of digital publicity that allows them to arrive at its potential clients who are making searches related to their products and services.
This normally gives as result an increase in the sales of the advertisers.
Even though there are companies that use AdWords with objectives of positioning name brand or branding, the majority of the companies must as ultimate goal secure more sales mainly and, a return of the investment than they are paying.
That is to say, they hope to invest $100 dollars in Google AdWords and to obtain $150 more or.
We could say that Google AdWords is seen as another means of publicity similar to the television, the radio, or the magazines and that lives in the world of the Internet but it is very many times more effective, more precise and more controlable.
In fact, according to data of the same Google, they exist more than 700.000 different searches per minute anywhere in the world and has more than 1,2 million advertisers of Google AdWords.
You imagine to be able to only show an announcement those that are looking for your product or service? Or that has a necessity that your product can satisfy?
Then that is indeed what you can obtain with Google AdWords!
In this type of strategies, samples your publicity when the user has shown certain interest in which you are only offering. And by the opposite side, in push marketing, as it is it the traditional publicity, normally pushes or disrupts the communication of the user who is realising another activity and that he has not shown interest in which you are ofreciendi.
With Google AdWords you can show your announcements at the correct moment, to the correct person and with the correct message.
All this causes that Google AdWords is one of average more effective digitalises for thousands of companies around the world.
How work does Google AdWords?
Imagine to you that you sell car insurances and in obvious reasons it interests to you to sell more insurances of cars.
Then what beams are to enter your account of Google AdWords and to define that you want to show your announcements when somebody makes searches as insurance of car, I want an insurance of car or insurance of Toyota car. With this, you would be generating the possibility of arriving at potential clients who have a necessity that your you can solve.
As you can see in the image, the operation of Google AdWords can be transformed in 3 steps:
- A person makes a search in Google.
- Are to him different announcements and the person gives to click in that one or those that seem to him interesting
- After giving click, that person arrives at the website and conducts some battle within the website
All this happens under a model of auctions, where the announcements are on the basis of an evaluation that makes the system of AdWords whenever a new search is realised in real time and that it considers 2 factors mainly:
- That advertiser is prepared to pay more by each click
- The quality and the relevance of the campaigns of Google AdWords of the advertiser
This would be the formula:
That as much you are arranged to pay by click (CPC max.) + the quality of your campaigns (Quality level) = Winning!
The ultimate goal for that they use AdWords is not only to generate click, but to generate sales.
In the case of the insurance agent, to him it interests to him that they contact it asking for information on the different options from insurances, but mainly it interests to him to sell more insurances of cars.
And it is there where the following question enters¦
When and how much we phelp in Google AdWords?
By general norm, in Google AdWords you are going to pay when somebody of click in announcement.
To this model of cost by click is called to him (CPC). That is to say, if somebody made a search, it saw your announcement, but it did not give click in him, then they do not receive ð to you Capich?
However, in other means of traditional publicity (and some digitalises), normally they receive you by only made show your announcement (she reaches), without taking into account if the user were interested in your message.
In AdWords it is different, if the user gives click, is very probable that certain interest exists and only then is when the collection is realised.
The costs by click can vary following the geographic location in which you announce, the competition that exists for the key words that selections, the quality of your campaigns and other factors more. On the basis of these factors it is that Google determines in real time how much is what it is going to you to cost each click.
The costs can go more from cents of dollar by click to 10 dollars or by click.
Anyway, you as advertiser always you will have the control to define how much it is the maximum that you want to pay by each click. If your you define that you want to pay 1 dollar at the most, then, AdWords will not receive to you more than that. (Nevertheless, the possibility exists that your announcement is not if the costs by click average of that search are majors to which your you defined at the most)
Another important point is that in Google AdWords the budget of daily way is defined. Your you determine how much it is the maximum top that you want to spend to the day in Google AdWords.
If for example you define that you want to spend 10 dollars to the day, and your cost by click average is of 1 dollar then once you receive 10 clicks, your announcements will stop being (and they will be able to appear in the searches until the next day)
This last one will happen as long as you have balance in your account of Google AdWords and/or have discharge from the hospital a valid form of payment. These forms of payment can vary following the country in which you are.
The majority of the advertisers pays with credit card/debit, payments in banks or some establishment or lies down where Google has agreements.
How much I have to invest in Google AdWords?
Now that already you know how it acquires the platform of Google AdWords, it is possible that you are asking yourself¦ How much it is what I must invest in Google AdWords?
A unique answer does not exist. There are advertisers who invest to $50 dollars to the month and other million monthly dollars.
In AdWords it does not exist a minimum nor a maximum so you can invest. Everything depends.
These are some of the factors that you can take into account to know how much to invest in your campaigns:
1) The depth of the objective market
So ample What is your objective market? Where one is located? So specific What is? You sell to Him to everybody or does your product only serve certain type to him as user?
If you have local busines and only interest to you to arrive at the people who are in your city then normally you would have to invest less than a multinational company that has distribution in different countries.
If your product or service is of niche and only you sell very specific clients to him is probable that you invest less than a company than goes more to the end-user through a known service.
Here I mention the phrase is probable because for all the cases there are exceptions. Even so, these are general recommendations that you can take into account.
2) How much budget you have.
If accounts by far estimated you cannot initiate investing little in Google AdWords and soon to be increasing the investment. The majority of the small businesses with which we worked invests in between $100 and $400 dollars to the month.
One of the advantages of Google AdWords is that you can modify the budget quickly and you can go to fit it on the basis of the generated results.
Many of our clients initiate investing a minimum amount and later they decide to increase his budgets due to the obtained results. (In fact, this is a good practice that you can apply, to initiate with little and soon going increased the budget)
3) Planner of key words
Also you can use the planner of key words to make an analysis of the searches and the considered costs thus to project the investment that you are going to realise.
This strategy is a little more professional and can be very effective. Nevertheless, she is not totally exact because the planner of key words not always shows precise statistics.
Often we can be given account of the ideal investment that must realise the client until after to have activity during some months in the campaigns of Google AdWords.
Briefly, we can say that it is difficult to give a number of ideal investment for all type of company. Nevertheless, the points before mentioned will help to determine the ideal budget you for your campaigns.
Who can use Google AdWords?
Google AdWords is open to the public generally. That is to say, any person with access to Internet can open an account of Google AdWords (she is totally free). You either do not need to be a company strictly to be able to use it.
From an entrepreneur with an idea of business to a multinational company Google AdWords with great results can use.
If we took into account that exists more than 1.200.000 advertisers anywhere in the world, we could say that the variety of advertisers is very ample. Companies of all type, sizes exist and sectors that use Google AdWords every day.
So that you have one better idea, here we shared some to you of the turns of the advertisers in Google AdWords with which we have had the opportunity to work:
- Schools and universities of all type
- Enterprise qualification
- Agricultural qualification
- Institution for charity that helps children
- Campings of summer for children
- Real estate
- Insurances of car, life insurances, health insurances
- Loans in line
- Organic tea sale
- Repair of computers and laptops
- Festivals of music
- Measurement of industrial noise
- Sale of used cars
- Musical groups
- Sale of toys in line
- Software of electronic invoicing
- Independent designer of interiors
- Gas stations
- Repair of iPhone
- Audio-visual production
- Sport article sale in line
- Sale of jewelry shop in line
- Travel agencies
- Engineering of processes
- Agencies of marketing
- Software of administration for companies
- Products of information in line (Ebooks, courses online, etc.)
- Sale of shoes in line
- Safety threads
- Services of digitalization
- Hydraulic pumps
- Clinical analyses and studies
- And others more!
We could conclude that any entrepreneur or company who has as objective client a user who realises searches in Google on his products or services can have discharges possibilities of benefitting using Google AdWords.
And in the strange case that these searches did not exist, it could use the network of display or the network of video of Youtube to arrive at those users from the platform of Google AdWords.
The very many possibilities are ð
Really does Google AdWords work?
This is a question that many become¦
Some of more common myths that I have listened on Google AdWords are the following:
- Google AdWords is very expensive
- AdWords only works for companies that sell to him to other companies (B2B)
- AdWords works for great companies, does not stop SMEs.
- Nobody gives click in that type of announcements
- He is better to use the social networks
The truth is that these mentioned points, are quite remote of the reality in the majority of the cases. In this occasion I will not explain the reasons to you to detail, but I want that you remain calm since after more than seven years to work with Google AdWords I have the certainty to tell you that those mentioned myths are not real.
Google AdWords continues working and will continue working for a long time (Until Google stops existing)
So that you see it with your own eyes, you can go to Google and realise several searches. Most probable it is than you see different announcements from AdWords in those searches, but mainly, the reality is that a great percentage of those advertisers is years old paying to appear in the results of Google.
He would be illogical to think that these companies are paying during as much time by which it is not working to them you do not create? You think that all of them would be comfortable throwing their money?
Obvious a percentage of advertisers exists who do not generate positive results, that is certain. But it depends on very many different factors and that would be a good subject for another occasion.
We have several clients whom they have working with us and investing in Google AdWords for more than 24 months. (And it does not seem that they want to stop doing it)
Briefly. Yes he works. And he will continue working.
When I can see results in Google AdWords?
This is a question that many companies do to us when we want to sell services of Google AdWords (and it is totally valid).
The truth is that the answer to this question can vary since many factors exist that could enter game. From the competition, attractive of the product or the service of the advertiser and to the service to the client who has the company.
But by general norm, we have seen that a campaign of Google AdWords becomes profitable after the first 3 months.
Even though in a great number of occasions the advertisers begin to see prospectuses, calls and clients during the first days, the results begin to notice more as of month 3 or 4.
This data I also share it to you on the basis of our own experience and to which other specialists in the subject as Enrique of the Valley has commented sometimes.
Recently we worked with a new company that just he was presenting his product. They not yet had validated if the product were attractive for the objective market who wanted to attack and in fact, this company not yet had obtained clients in the real world.
What happened was that the results of the campaigns of Google AdWords for this company were minimum if is not that null.
What I mean is that if your product or service does not work, then Google AdWords either. (Google AdWords is not the solution to all problems either nor a magical pill)
Google AdWords is a game of numbers and due to this, the first months are of analysis and adjustments much. This with the idea that in later months you manage to understand that is what it is working and this way to reach the awaited result.
Here the key is in not being hopeless. If you do not see results in the first weeks, they ten barren. To make the opposite is one of the most common errors by which hundreds of advertisers in Google AdWords conclude erroneously that it does not work.
We could summarize the answer of the following way:
Of month 1 to the 3 Time to register the campaigns, to make analysis, tests and adjustments.
Of month 4 in future Time where you begin to see true results (Without stopping realising optimizations)
These are general recommendations. This does not mean that S.A. month 4 you do not see results, then strictly means that no longer there are improvement opportunities.
Another point to consider is the amount of investment that you are going to realise. It is more difficult to make conclusions and adjustments with campaigns that invest very little because there are less data to make the analysis.
And finally. If your campaigns well are not structured and you do not know how to make the necessary optimizations and adjustments then also it can happen that you do not obtain the wished results.
Where they appear the announcements of Google Adwords?
The announcements of Google AdWords not only are in the finder. For years, AdWords only stopped being a platform of announcements for the finder to be the platform of more complete digital publicity in the world.
In Google AdWords also we can show announcements in thousands of websites, in movable applications, the finder with announcements of images and in videos within Youtube.
Announcements in the network search
Announcements in different websites (Google Display)
Announcements in movable applications
Announcements of video in Youtube (Youtube TrueView)
Announcements of Google Shopping
It is possible that you are asking yourself which of these locations generates better results. It depends on many factors, in fact, you can use several locations at the same time. Thus it is since we do it as many of our clients.
, If just you are initiating, and what it interests to you is to generate an investment return as rapidly as possible, nevertheless most recommendable it is than you initiate with the network search of Google.
With time you can be adding other networks of announcements that are added to your strategy of digital publicity.
From where I can create my campaigns of Google AdWords?
You can create your campaigns of Google AdWords from https://adwords.google.com/
To create an account is totally free and from that same account you yourself you will be able to create the text of your announcements, to select key words, to discharge from the hospital your campaigns and to choose a payment method.
Also you can speak on the telephone to the service to the client of Google and to ask to them that they realise the campaigns by you. Although this option sounds more easy, fabric I do not recommend since most probable it is than some executive of Google with more experience in sales that in optimization of campaigns, he is the one that helps you.
AdWords is a platform self-service done so that anyone can discharge independently from the hospital its campaigns.
Also you can contract specialists in AdWords as many companies do it.
What I need to initiate my first campaign of Google AdWords?
Next, I share the 5 steps to you that you must take into account to initiate your first campaign of Google AdWords:
1) To define your objectives
It is important that you know well that is what you want to obtain before investing your first dollar in AdWords. This step, in spite of seeming of common sense, is the one that the majority omits.
Be done the following questions:
- Which is the final result that I would like to obtain from my campaigns?
- It interests to present to Me a new product or service? Or to increase the sales of an existing product?
- It interests to Me to generate prospectuses or to only create a campaign of branding?
- What is what must happen to describe campaign as successful?
With the answers to these questions you will be able to know clearlier your objectives and to initiate your campaign with the right foot.
2) To create an account of Google AdWords
You will be able to follow a series of simple steps from https://adwords.google.com/ to create your account of Google AdWords. It is free and it is not going to you to take long time.
3) To discharge from the hospital a form of payment
After creating your account, and if not yet you have done it, you will have to choose a payment method and to realise the corresponding payment to announce to you in Google AdWords.
You have different options, from payment with credit card/debit to paying in a bank or establishments that have agreements with Google. (This will be able to vary on the basis of the country in that you are)
4) To create your first campaign
Now that already you know your objectives, you created an account of AdWords and you selected a form of payment then is moment for creating your first campaign.
For that you will need to choose different options in the configuration section, to write the text of your first announcements and to select the key words with which you want to appear.
5) To analyze results and of making improvements
Once you create your first campaign you will need to make an analysis of the results, to make adjustments, more analysis and more adjustments.
To this optimization is called to him.
With this activity you can obtain that campaigns with bad results pass to be extremely profitable campaigns ð
I hope that these frequent questions on Google AdWords help to understand you far better how it works, also I leave the following connection you where I share the course to you of google ads in complete Spanish but who will allow you to create profitable campaigns for your project, client or business.
Next we will be adding and solving more questions to this article. I hope that you it has been of utility! Greetings ð