Memory years ago almost 10 years when I obtained for the first time the official certification of Google Ads (in that then was called Google AdWords)
After studying very many examinations and to pay $50 dollars to them by the opportunity to realise it, I felt enough moved when seeing that it had approved and obtained my certification at that time ð
Luckily nowadays some does not have cost realising the certification of Google Ads as before, even so, much confusion exists on which are the steps that are due to follow to obtain it.
It is why next I will explain all the aspects to you related to the certification. From the steps that you must follow until some tricks that they will save very many time and effort to you It seems to You?
Table of contents
- What is the certification of Google Ads?
- Which have been the changes in the certification of Google Ads?
- Who can obtain the certification of Google Ads?
- What is what you receive once you obtain the certification of Google Ads?
- Which are the requirements to obtain the certification of Google Ads?
- Which are the steps to obtain the certification of Google Ads?
- Which are the differences between the Certification of Google Ads and being Google Partner?
- 4 final Tricks to obtain the certification of Google Ads
- 1. Ten real experience with some campaign of Google Ads
- 2. You are not scared of not approving She Tries, although you do not feel like an expert!
- 3. If one becomes difficult to understand the questions to you, it tries changing the examination to English language.
- 4. It opens to the guides of study in your navigator and an account of Google Ads
- In order to finish, you do not forget the following thing¦
What is the certification of Google Ads?
Before nothing, is necessary to clarify exactly what is the certification of Google Ads.
How the same equipment of Google says it:
The certification of Google Ads is a professional accreditation that Google grants the individuals that demonstrate a high level of knowledge in the platform of Google Ads
In other words, the certification demonstrates that a person is enabled to handle and to optimize campaigns of Google Ads for the same or for its clients.
Which have been the changes in the certification of Google Ads?
Recently several changes and updates have been realised to obtain the certification of Google Ads. In its homes, you had to pay by each opportunity to realise an examination and had certain limits in the number of attempts.
Nevertheless, that changed with the creation of the program of Google Partners that at the end of year 2018 evolved which now we know as Google for Academy Ads where the examinations are realised and we can see our profile with our certifications.
Who can obtain the certification of Google Ads?
The official certification of Google Ads is open to the public generally. Any interested person can obtain it. Normally the type of people who require this certification enters some of these three categories:
- Agencies of digital marketing
- Professionals of marketing
- Entrepreneurs or owners of business
What is what you receive once you obtain the certification of Google Ads?
The slip of paper speaks It isn't certain?
What many want to obtain is the certificate or the proof of which already are certificates.
I understand that this is an incentive, nevertheless, you must know clearly that still more important it is the work that you will do once you obtain the certification. That is to say, the results that you will obtain in your campaigns.
The certificate that you will receive will depend on the examinations that you realise. This it is the certificate that you obtain after pass of foundations and the examination of publicity search:
Once you obtain this, we can say, that you have already obtained the individual certification of Google Ads of satisfactory way.
Which are the requirements to obtain the certification of Google Ads?
Only that you need to obtain the official certification of Google Ads is to create the account where you realise the examinations, in this case, for Academy Ads and pass two:
- The examination of foundations of Google Ads that contains the most basic questions of Google Ads. (Use of 2 years)
- An examination of specialization of Google Ads you have the option to choose between 5 examinations that can be the one of publicity in finders, publicity of display, publicity for mobiles, publicity in video and publicity in shopping. (Use of 1 year)
Once you realise and you approve the examinations and you make sure that they do not expire then you will continue maintaining the certification of Google Ads until the time end ð (good not as much¦)
Which are the steps to obtain the certification of Google Ads?
Step 1: To create an account in for Academy Ads
The first step is to create an account in for Academy Ads: https://landing.google.com/academyforads/.
Any person who has a mail of Gmail or with an enterprise mail related to an account of Google can discharge from the hospital her profile in for Academy Ads.
You only must give click where it says to Start now and it will ask to you that you accept several terms of the service.
Here you will have the option to connect your individual account to the one of your company or gets hold of in which you are working.
This will bring benefits to him to the company with which you tie your account since they will be able to show in his profile of Google Partners that have a certified person (Of that I will speak to you more ahead).
Step 2: Prepare you to realise the examinations
Within for Academy Ads you will be able to study to realise the examinations that are necessary to be able to obtain the certification of Google Ads.
Although you only need pass two to obtain the certification, you will find the guides of study of all the examinations there that you can realise.
Mainly, if never you have realised the examinations or you have never used the platform of Google Ads, I recommend to you that you read all the content of the study guides who although are extensive will help you pass.
So that is done you easier, here I share the connection where you will be able to accede to all the guides of study.
Also you have the option to accede to some of our courses of Google Ads that will help you pass official of Google of a faster and simple form.
Once you already feel like preparation and studied then the good thing comes¦
What follows it is to realise the examinations!
Step 3: Pass of foundations of Google + an additional examination
As I commented it previously to you, to obtain the certification of Google Ads you need pass of foundations and an examination of additional specialization.
Your you will be able to choose which is the examination that you will want to realise to obtain the certification, although also, if you are something geek as I, you can realise all to obtain all the certificates ð
In the majority of the cases, I recommend that the additional examination that you choose is the one of publicity in search or publicity in display because they are the two networks of more popular announcements and with greater reach in Google Ads. (and that can apply for the majority of the advertisers)
Nevertheless, you will be able to choose that one or those that you can work better for your project or business.
That is to say, if you have a store in line, then you could realise the examination of Google Shopping, or if you have a channel of Youtube and you want to impel plus the reproductions of your videos then you can try with the examination of publicity in video.
Also I remember some important points to you on the accomplishment of the examinations:
- The examination of foundations of Google Ads, publicity in search and publicity in display lasts of 120 minutes. The rest of the examinations lasts of 90 minutes.
- The examinations consist of 100 questions in average of multiple option with 4 answers as options.
- You can realise the examinations the number of times that you wish. If you do not approve it, you can try it again. The only obstacle is that it is necessary that they spend 7 days so that you can realise the examination again
- The examination of foundations has a use of 2 years and the rest of the examinations 1 year. Thus you will need to realise the examinations frequently to maintain the certification.
- They can happen of 24 to 48 hours so that the results of your examination are in for Academy Ads (so you are not hopeless)
And that is everything!
If you realise the three previous steps you will be able you will receive an email as the following one where they inform to you that you have obtained the official certification of Google Ads successful:
But now, perhaps you are asking the following thing¦
Which are the differences between the Certification of Google Ads and being Google Partner?
Confusion exists enough on this subject.
Many think that the certification is just like to obtain the standard of Google Partner, nevertheless, they are different things. In fact, one is necessary to obtain the other.
The standard of Google Partner is especially created for agencies or lenders of services of digital marketing as consultants or freelancers.
In order to obtain the standard of Google Partner you need the following thing:
- Registry: To register an account in the portal of Google Partners and to complete the profile as company.
- Certification: To do that a person (or you yourself) of the agency or company has the certification of Google Ads and that has its tie profile.
- Investment: To have an investment of $10.000 dollars during last the 90 days between all the accounts of your clients.
- Yield: To fulfill the best practices of handling of campaigns of Google Ads.
Once you fulfill the previous requirements you will be able to obtain the standard and to share it in your website or promotional material. Here I share proudly the one to you of us:
One of the great advantages to obtain the standard is the credibility that this generates before potential clients. This is the form in which Google guarantees that the company or agency has the capacity and the resources to offer a service or consultant's office of quality in Google Ads.
If you want to know to more detail how to obtain the standard of Google Partner I recommend this article to you.
4 final Tricks to obtain the certification of Google Ads
Finally, I will share some final strategies to you so that you obtain the certification of Google Ads in the smaller possible time. These are action that we have realised and that we recommended to the majority of our students.
1. Ten real experience with some campaign of Google Ads
I previously recommend to have handled some campaign to you of Google Ads. This will allow you to be familiarized with the platform and to understand better its operation.
If not yet you have handled no campaign of Google Ads, you do not worry. You can open an account of Google Ads in ads.google.com and to create a test campaign. You can invest from $1 dollar to the day during a few weeks so that you acquire practical experience in the platform.
This will help you to obtain the certification of faster way ð
2. You are not scared of not approving She Tries, although you do not feel like an expert!
It remembers that you have LIMITLESS attempts to realise the examinations.
Then if you reprobate it does not pass anything, you return it to try ð
What happened when just you wanted to learn to walk in bicycle? You fell, you rose, you improved a little, but you became to fall and you became to raise several times until you managed to walk. (And if not yet you know to walk then in bicycle never he is behind schedule jeje)
To realise the examinations (and not to approve them) will allow to understand you which are the main subjects of each examination, to analyze the questions and to be better preparation for the following occasion.
I recommend to you at least to study a little before trying it the first time, although if already you have experience handling campaigns then you can try it and throw you to the water without thinking it.
At the time of realising an examination you have the option to choose the language in which you wish to realise it. Although in the majority of the cases I realise the examinations in Spanish, I have realized that some of the questions badly are formulated in that language.
That is to say, they do not have as much coherence or he is not understood exactly which is the question. On the basis of which I have read in other sources, this is due to that the questions of the examination were translated of the English and this translation has apparently not been so good. (What passes Google)
For example, my brother realised the examination of foundations in English language and he approved it without no problem. If you realise it in English the certification is the same that if you realised it in Spanish so you do not worry.
Although this recommendation seemed little to be ethical, I include it because he is useful and it is not suffered either by Google.
If we took into account that is 90-120 questions in average of each examination, it would be impossible that you found all the answers in the study guides. You don't create?
When having the guides of study or an account of Google Ads at the hand, you can verify some section or very specific doubt that it has arisen to you in some from the questions of the examination. (Until I do it)
In order to finish, you do not forget the following thing¦
It remembers that only with the fact to obtain the certification of Google Ads or the standard of Google Partner you will not become the guru of Google Ads.
Ten in account that this is only the theoretical part and that the learnings and results you will obtain them in the day to day when you are fitting and handling campaigns of Google Ads in real time.
There it is where the true learning is obtained.
Nevertheless, this it is a great first step that you can take in your race as specialist in Google Ads. So I want to end up doing this question to you:
When you will make the first attempt of the first examination?
I wish much luck You!